BiogradProduct - Sonett Washing Liquids

Sales System and Recruiting

Client website:
http://biogradproduct.ru/

Year of project implementation:
2014

Project period:
2 months

Project lead:
Andrei Maiboroda

BiogradProduct online shop asked us to help establish predictable sales of Sonett liquids as well as biocosmetics and eco friendly food products from Germany. We needed only two months to define the sales process, find an effective account manager, train her and boost the sales.

Customer's profile

Unstable revenues
No systematic upsells and cross sells
Problems with finding, hiring sales people and bringing them to results
Eco friendly FMCG
Family SMB

Strategic objective

Organize sales effectively and increase sales volumes

Implementation support
Coaching of the CEO
Practical sales training
Recruiting of a sales manager
Definition of the sales process

Results at the end of the project:

50% growth of repeated sales
Negative feedback about service substantially reduced
Sales and upsell system implemented
Average sales check grew by 25%
Average monthly revenue grew by 20% despite currency sanctions

I am very thankfull to GreenBusiness and Andrei Maiboroda for helping to arrange a predictable and effective sales stream for our online shop. By showing their caring attitude alongside with professionalism GreenBusiness turned from a partner to friend. Alexey Chistopashin, CEO Biogradproduct

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